Popunder advertising is really a format where an advert opens in the new browser window or tab behind an individual’s active window. It’s designed to be less intrusive than pop-ups, appearing only following the user has left or minimized the principal site window, creating a more seamless browsing experience. Popunders can be highly effective for advertisers aiming to reach engaged users while minimizing the disruption caused by more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly while watching user’s screen, popunder ads appear “behind” the principle browser window. Because they remain hidden prior to the user closes or minimizes the primary window, they’re less interruptive and still have lower likelihood of causing frustration. This format is popular in internet marketing because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt the user’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even following your user has finished with the principle site, increasing the likelihood of interaction.
Less Intrusive: Popunders are not as likely to annoy users in comparison to pop-ups, producing higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads normally have lower costs per click or per impression compared to other ad formats.
Wider Reach: Popunders work nicely for various kinds of campaigns, including e-commerce, online marketing, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the best ad network is vital for running successful popunder campaigns. Here are some in the top popunder ad networks that supply quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds is often a popular ad network recognized for its reliable traffic and advanced targeting options. They provide a range of ad formats, including popunders, and also have a strong presence both in desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and prospecting.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns according to performance.
2. PopAds
PopAds specializes in popunder ads, offering one with the fastest and a lot customizable platforms. Known for its quality traffic, PopAds allows advertisers setting strict targeting parameters and bids, which makes it ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to be sure your campaign reaches its target audience without overspending.
3. Adsterra
Adsterra can be a well-established ad network that provides popunder ads along with ad formats. Their advanced fraud detection technology and responsive customer support make them a great choice for advertisers.
Features: Targeting by device, os, country, and language, as well as real-time tracking.
Best For: E-commerce, sweepstakes, and crypto-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly ideal for campaigns that require reliable and clean data.
4. HilltopAds
HilltopAds is an advertisement network that gives cost-effective solutions, including popunder ads. They’re recognized for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting based on geography, device, and time of day, and also ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and internet affiliate marketing.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to find the most cost-effective solution on your campaign.
5. Clicksor
Clicksor offers a range of ad formats, including popunders. With Clicksor’s advanced retargeting options, you'll be able to reach users who may have shown curiosity about your brand, increasing the odds of conversion.
Features: Retargeting, geo-targeting, and device targeting, with options for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to have interaction users who may have previously interacted using your website or ads.
6. TrafficJunky
TrafficJunky is often a reputable ad network recognized for its reach in adult and entertainment content, though it’s also ideal for mainstream campaigns. They provide a variety of ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to succeed in your audience at optimal times and bid competitively based on real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of your popunder campaigns, follow these guidelines:
Target the Right Audience: Use detailed targeting options like location, device type, os, and interests to arrive at the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a whole new page in private, make certain your web page is optimized for engagement. Use clear calls to action, engaging visuals, plus a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders work best for campaigns that don’t count on immediate action, for example sign-ups, surveys, downloads, and other prospecting offers. Test various offers to discover the most effective one to your audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing a similar popunder ad too frequently can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and web page designs to determine which variations drive the greatest results. A/B testing helps optimize your campaign for max ROI.
Leverage Retargeting: Use retargeting to have interaction users who previously interacted using your site but didn’t convert. Popunder retargeting ads work in re-engaging customers and can drive more conversions.
Monitor Performance and Adjust: Regularly take a look at campaign analytics to see which aspects operate and which aren’t. Adjust your targeting, budget, and bidding strategy as needed to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders could work across industries, they are particularly effective for certain forms of campaigns:
Lead Generation: Popunders are well-suited for lead generation campaigns that ask users to sign up or complete a form. The additional exposure makes it easier to create leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is an effective method to drive sales. Users who begin to see the offer while shopping or browsing may resume your site to take advantage from the deal.
App Installs: For app developers, popunders may be a cost-effective approach to drive downloads. Popunder ads targeted to specific devices can encourage users to setup an app from the ad.
Survey and Sweepstakes Campaigns: Popunders work well for campaigns that don’t require immediate action but reap the benefits of high exposure, like online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates may use popunders to drive traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that interest their target market, affiliates can achieve significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, pop up ads have their own advantages and challenges.
Pros:
Less Intrusive: Popunders don’t obstruct the browsing experience around pop-ups.
High Engagement: Due to its discreet nature, users may interact with a popunder.
Lower Cost: Popunders tend to be more affordable than other display ad formats.
Broad Reach: Effective across various industries and for multiple campaign types.
Cons:
Ad Blockers: Popunders could be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, many folks still find popunders frustrating, particularly if frequency caps aren’t set.
Delayed Engagement: Since popunders don’t come in the foreground, users may not connect to them immediately.
Popunder advertising can be a powerful tool for marketers and advertisers seeking to engage audiences without getting overly disruptive. By using reputable ad networks, following recommendations, and tinkering with different campaign types, you are able to harness the opportunity of popunders to enhance traffic, engagement, and conversions. Whether you’re in e-commerce, lead generation, or app promotion, popunder ads can be a cost-effective addition for a advertising strategy.